Store locator

Intelligently links your customers with you

With Opal Store Locator, you can be confident that your customers will be automatically routed to the most appropriate person, branch, office, service or source of information when calling your business.

By examining the telephone number or CLI (Calling Line Identity) of the inbound call, Store Locator can establish which part of the UK the call is from and route it directly to your nearest store, ensuring you give your customer the most efficient service possible.

Opal Store Locator can be used in a wide variety of applications ranging from a simple call routing service to the introduction of a more complex call routing and automated answering service.

Immense flexibility

Because Store Locator is a network-based IVR service, it is designed to give you exceptional flexibility when routing and diverting your inbound calls. It examines a caller’s CLI and compares it to a database of UK STD codes which can then be mapped onto the UK’s post code system to determine location - within milliseconds.

We already have a number of standard routing plans which can be used or, where a client wants to define their own area groups ie TV regions, a bespoke plan can be created.


The intelligent answer

Once the caller’s geographical location has been established, the caller will be seamlessly and transparently connected to your nearest showroom, branch or office. Where multiple offices exist, the caller can be played a list of offices and invited to select the most appropriate option before we route the call further.


Key features

STD code or Post Code routing plans

Applicable number ranges


Service statistics

A full range of management reports is available via the Opal Call Care system. This is a web-browser based interface service that is available free of charge to dial-up users 24 hours a day, 365 days a year. Access to the service is by secure password.